The Flea, By Andrew Marvell - 996 Words

John Donne s, The Flea, and Andrew Marvell’s To His Coy Mistress are persuasive poem in which the speaker is attempting to establish a sexual union with his significant other. These poems is spoken by a male lover to his female beloved as an attempt to convince her to sleep with him. John Donne and Marvell brings out and shapes this meaning through his collective use of conceit, rhythm, and rhyme scheme. The basic theme of the poems is the speaker’s need to turn his â€Å"coy mistress† into a â€Å"willing mistress†. Donne uses the flea as a conceit, to represent a sexual union with his significant other. Marvell using his way with words to convince his lover to a sexual union. In the first stanza in The Flea, a flea bites the speaker and woman. He responds to this incident by saying, And in this flea our bloods mingled be. (line 4). He is suggesting that they are united in this flea and would equally be united in intimacy. In the first stanza of â€Å"To His Coy Mistress†, the speaker tells his woman that if they had more time and space that her coyness wouldn’t be a crime. He says this, â€Å"Had we but World enough, and Time, This coyness lady were no crime†. (line 1,2) Marvell also would compliment her and admire her. In the â€Å"Flea†, the speaker tries to marry the man and woman while in â€Å"To His Coy Mistress† the man is not trying to marry the Duncan 2 two but trying to get the lady to sleep with him by using time. Donne states, This flea is you and I, and this our marriage bed, andShow MoreRelatedThe s Coy Mistress By Andrew Marvell And The Flea1919 Words   |  8 PagesThe representation of sexual pleasure and intercourse throughout â€Å"To His Coy Mistress† by Andrew Marvell and â€Å"The Flea† by John Donne functions as a way to present, confirm and refute the traditional stereotypical view of carpe diem love poetry. The speakers within both poems aim to â€Å"seize the day† by wooing and taking advantage of women and their virginity and sexuality. They not only want to take advantage of the time they have but also make sure they do not regret not doing anything in the futureRead MoreThe Flea By John Donne And His Coy Mistress By Andrew Marvell1059 Words   |  5 Pageswere poets like John Donne and Andrew Marvell who participated in a type of poetry referred to as metaphysical. Metaphysical poe try essentially is poetry that deals with things that are more philosophical than anything else. This type of poetry also is very emotion based but also has logically aspects. These poets have written several bodies of work that can fall under the metaphysical umbrella. Two examples of metaphysical poems written by these two poets are The Flea and To His Coy Mistress. BeingRead More To his Coy Mistress by Andrew Marvell and The Flea by John Donne1987 Words   |  8 PagesTo his Coy Mistress by Andrew Marvell and The Flea by John Donne Two of the poems in Best Words are seduction poems, rather than love poems. These are To his coy mistress by Andrew Marvell and The Flea by John Donne. Compare these two poems by analysing: -  · Each poets intention  · Form of the poem  · Language used in the poem  · Your reaction to the unromantic poems. ‘Let me not to the marriage of true minders/Admit impediments, love is not love’, is one of many famous love sonnetsRead More The Flea by John Donne and To His Coy Mistress by Andrew Marvell6621 Words   |  27 PagesThe Flea by John Donne and To His Coy Mistress by Andrew Marvell The Flea by John Donne is written in the 17th century as is To his coy mistress by Andrew Marvell. This we can see by the language used which was typical of that period in time apt to kill me and yea which are taken from the flea. Both poems also speak of virginity being very important, especially before marriage because if a woman had lost her maidenhead before, the husband would have the right to leave her withoutRead MoreComparing The Flea By John Donne And To His Coy Mistress955 Words   |  4 PagesLove Me, Love Me Not The two poetics from whom have created pieces of literature in the past such as â€Å"The Flea† by John Donne and â€Å"To His Coy Mistress† by Andrew Marvell, whom were highly educated poets in the 17th century, in which their writing styles were pieces of unique abstract, theoretical forms, and one particular famous style called metaphysical conceit to which â€Å"John is known as the founder of the   HYPERLINK https://www.poets.org/poetsorg/text/brief-guide-metaphysical-poets MetaphysicalRead MoreMetaphysical Poems792 Words   |  4 PagesMetaphysical Poets John Donne and Andrew Marvell were considered metaphysical poets based on their use of conceit and wit in depicting similar situations through different metaphors. They would use original analogies to create fitting and insightful comparisons, usually to persuade. John Donne and Andrew Marvell have been called metaphysical poets. This is a,† name given to a group of English lyric poets of the 17th century† (Metaphysical poets)† The term metaphysical poets came to be used almostRead More The Poetry of Andrew Marvell and John Donne Essay951 Words   |  4 PagesThe Poetry of Andrew Marvell and John Donne The seventeenth century was an era of beautiful poetry. Two poets in particular, Andrew Marvell and John Donne, wrote carpe diem poetry full of vivid imagery and metaphysical conceits. Each conveyed the message of living for the now. This message can be clearly seen in the poems To his Coy Mistress by Marvell and Donne’s Flea. By using clever metaphors and meter, the poems not only are symbolic, but have almost a physical aspect to them. ThoughRead More Comparing Andrew Marvells To His Coy Mistress and John Donnes Flea765 Words   |  4 PagesAndrew Marvell’s To His Coy Mistress and John Donne’s Flea Andrew Marvell and John Donne both wrote â€Å"carpe diem† poetry full of vivid imagery and metaphysical conceits. This message can be clearly seen in the poems To His Coy Mistress by Marvell and Donne’s Flea. Though both poems take a similar approach to the topic addressed, it is Marvell that writes more thoughtfully and carefully, coercing instead of Donne’s seemed demanding\begging. The speaker in â€Å"Coy Mistress† is trying to convinceRead MoreCritical Commentary on to His Coy Mistress1563 Words   |  7 PagesCritical Commentary Andrew Marvell’s ‘To His Coy Mistress’ embodies the male craving for intercourse, as in the poem the narrator tries to convince a woman to have sex with him. The poem is abounded with metaphysical conceits and really depicts the theme of carpe diem. With the exploitation of numerous motifs, compelling imagery and its rhythm, Marvell is able to construct a very influential argument. Initially, Marvell uses the metaphysical conceit to compliment the woman as a means of persuasionRead MoreJohn Donnes quot;the Fleaquot;, a Critical Analysis Essay901 Words   |  4 Pagesinclinations in poetry. The clich#233; love at first sight, is too often idealized to be the epitome of true love; most poets will uphold to the prior statement such as John Donne and Andrew Marvell. In John Donnes The Flea Donne expresses his love for a woman without having touched her. On the other hand, Andrew Marvell in To My Coy Mistress, glorifies and adores the womans beauty; however there is a sense of urgency in his words and an underlying sexual current as well. Nonetheless, both poets

The Decline of the Holy Roman Empire Essay - 3137 Words

The Holy Roman Empire was an empire in central Europe consisting of many territories and ethnicities. Once very powerful, the empire’s authority slowly decreased over centuries and by the Middle Ages the emperor was little more than a figurehead, allowing princes to govern smaller sections of the empire. Though the various ruling princes owed loyalty to the emperor, they were also granted a degree of independence and privileges. The emperor, an elected monarch, needed the allegiance of the princes and other aristocracy to support him, in turn giving them power or money. This tenuous allegiance between powers was greatly strained in the sixteenth and seventeenth centuries as religious reform dominated Europe and religious tensions†¦show more content†¦On October 31, 1517, when monk Martin Luther nailed The 95 Theses to the door of a cathedral in Wittenberg, Germany, he had no idea that he was sparking the Protestant Reformation (Greengrass 44-45). These 95 theses consi sted of Luther’s complaints and disagreements with and regarding the Catholic Church, particularly on the use of indulgences – a â€Å"remission of temporal penalties for sin† sold to individuals seeking salvation (Greengrass 6, 44). The indulgences were claimed to lessen the time an individual’s soul spent in purgatory, commissioned by the Pope of the time, Leo X, and in collaboration with various bishops and archbishops (Linder 22). When Luther nailed his theses to the door, they quickly spread, spurning uproar. First, the theses were sent to Archbishop Albrecht, the superior of an indulgence-selling monk that parishioners of Luther had come into contact with. Then, the document (originally published in Latin) was translated to German and spread throughout the Holy Roman Empire. Luther verbalized many common complaints in his theses and became a sort of hero. The ability of the printing press enabled Luther’s theses to widely circulate as he was thrust into public eye and began the path of Reformation (Linder 23-24). A large part of Luther’s success came from the Reformation propaganda that spread through the printing press. Mostly woodcuts,Show MoreRelatedThe Fall Of The Roman Empire1495 Words   |  6 PagesThe mighty Roman Empire thought by many to be the ultimate stronghold had its days numbered. Many factors led to the fall of the Roman Empire, from inflation to its poor leaders and generals, but it wasn’t just one thing that caused the entire empire to fall it was a series of events that caused this juggernaut of an empire to meet its sad demise. The fall all began in 235 when the Roman throne was able to be taken by any general who had the military power to seize it. This caused many militaryRead MoreSummary of People and Empires844 Words   |  3 PagesSummary of People and Empires. This book is a Short History, of western empires which explain how European civilization and includes chronology of key events are influenced by the empires that was formed in it, like the Roman empire. It starts with Alexander and his Greek army and ends with the EU. Major events between these two events are empires like the Roman Empire, Byzantine Empire, the Catholic Church as an Empire, the Spanish Empire, British Empire, and the European Colonial influenceRead MoreNo Title Now1233 Words   |  5 Pages2.3   Study   Questions    Early   (Dark)   Middle   Ages          Chapter   Fifteen,   Ã¢â‚¬Å"Europe   to   the   Early   1500s:   Revival,   Decline,   and   Renaissance†          The   High   and   Late   Middle   Ages—Chapter   Fifteen    As compared to its experience in the early Middle Ages, Europe in the High Middle Ages was a. more decentralized. c. less militaristic. b. less isolated. d. more religiously diverse. Which is the best summaryRead MoreEssay about The Historical Impacts of the Protestant Reformation946 Words   |  4 Pagesand European expansion have both left political, social and economic impacts throughout history. The Protestant Reformation which was started in the 1500’s, by a Catholic man named Martin Luther caused political instability and fragmented the Holy Roman Empire. It economically caused the church to go bankrupt and socially allowed for the rise of individualism among the people; Luther gave the people of Europe the long needed reason to break free of the church. The Protestant Reformation and the needRead MoreHistory And Advances Of The Christian Church Essay1003 Words   |  5 Pagesto â€Å"who,† â€Å"what,† and â€Å"why† there is a transcendent God. T his composition will focus the historical-social context, ecclesial context, and modifications to the Church that occurred from three critical events; Fall of the Roman Empire, World War II, and the Celebration of the Holy Year by Pope John Paul II. The selected episodes are key in the history of the development of the church and provide insights of the church- politically, socially, and more importantly, religiously. The founding of RomeRead MoreEssay on The Crusades908 Words   |  4 PagesCrusades A major turning point in Medieval history were the Crusades. The Crusades were a series of wars fought between the Christian Europeans and the Muslim Turks, which occurred between the years of 1096 to 1272. In this Holy War the Christians goal was to obtain the Holy Land from the Turks, in which they did not succeed. Although the Christians did not meet their goal, many positives did come out of their attempt. Due to the reason that they did not meet their goal, yet numerous positives cameRead MoreRoman Empire1559 Words   |  7 PagesGreek and Roman financiers: from the 4th century BC Banking activities in Greece are more varied and sophisticated than in any previous society. Private entrepreneurs, as well as temples and public bodies, now undertake financial transactions. They take deposits, make loans, change money from one currency to another and test coins for weight and purity. They even engage in book transactions. Moneylenders can be found who will accept payment in one Greek city and arrange for credit in anotherRead MoreThe Importance of the Renaissance to the Reformation in Germany1263 Words   |  6 PagesThe Importance of the Renaissance to the Reformation in Germany The reformation was a movement that fundamentally challenged the authority of the Roman Catholic Church. The role of the clergy was undermined and the relationships between national countries and the Roman Catholic Church were threatened. The renaissance began in Italy during the fifteenth and sixteenth centuries through patronage and the flourishing society, and Rome achieved cultural prominence. It laterRead MoreThe Balkan Of World History1518 Words   |  7 Pagesinfrastructure, language roots, and religion of the Balkan area. The Roman, Byzantine, and Ottoman empires were the ones that for diverse reasons left a more lasting impression in this area. To be more specific, by means of architecture, the province of Plovdiv, Bulgaria is the perfect example on how these three empires left their cultural mark. Considering this, the cultural layering observed in East Central Europe is the result of these three empires’ religious architectural and language legacy left due toRead MoreEurope During The Medieval Period986 Words   |  4 Pagesrepresent the medieval demography show a population decline during the Late Antiquity, slow population growth during the Early Middle Ages, large population expansion during the High Middle Ages, and a variation of population decline and growth during the Late Middle Ages. The Late Antiquity reflects the decline of the Roman Empire. From 150 AD to 400 AD the population of the Roman Empire went from 70 million people to 50 million people. The empire’s decline began with the Antonine Plague, lasting from

The Theory, Differential Association Theory And...

This paper examines the concepts of criminological theory, the history of criminological theory, differential association theory, and the effectiveness of Boys Girls Club of America. The basis of criminological theory is to provide an explanation for what causes crime and criminal behavior. The differential association theory was a leading sociological crime theory that was created by Edwin H. Sutherland. This theory argues that delinquent behavior is learned through interactions and communication with other peers. The purpose of this theory was to develop a theory that could be applied universally among all crimes and criminal behaviors, including white collar crime. Differential association argues that delinquent behavior is learned from an excess of definitions favorable to law violation, and vice versa for nondelinquent behaviors. This theory has its fair share of criticisms; the testability has been scrutinized for the inability to operationalize the concepts of differen tial association. Specific mentoring programs, such as the Boys Girls Club of America, were created to establish a positive environment for youth for development. The Boys Girls Club’s mission is to provide developmental guidance to youth to reach their full potential as responsible citizens. Members have expressed that these clubs provide a caring, nurturing environment, an atmosphere to learn positive behaviors, and assistance in developing diverse skills and abilities. ThisShow MoreRelatedEssay on Criminological Theories13456 Words   |  54 PagesStudent Study Guide for Ronald L. Akers and Christine S. Sellers’ Criminological Theories: Introduction, Evaluation, and Applications Fourth Edition Prepared by Eric See Youngstown State University Roxbury Publishing Company Los Angeles, California 1 Student Study Guide by Eric See for Criminological Theories: Introduction, Evaluation, and Application , 4th Edition by Ronald L. Akers and Christine S. Sellers Copyright  © 2004 Roxbury Publishing Company, Los Angeles, CaliforniaRead MoreThe Effects of Socio-Economic Status on Students Achievements in Biology13494 Words   |  54 Pageswitnessed series of political instability with obvious effect on educational policies at federal, state and local government level. This gradually laid the foundation of fallen standard in education at the primary and secondary level which caused differential academic performance of students. In the quest of finding survival feet, the nation has evolved series of socio-economic and educational measures but these have not improved the socio-economic status of families in the country. It’s within thisRead MoreEvaluation Plan for Arkansas School of the 21st Century Program6447 Words   |  26 Pagesbuilding housing 5 additional classrooms. S21C is an integral part of the Paragould School District. By August, 2013, seven preschool classrooms will join kinderg arten and first grade students at the new Paragould Primary building located on Country Club Road. The Paragould School District was successful in passing a millage to build this site and a middle school (Gilliam, amp; Marchesseault, 2005). The funding has been successfully braided together since 1996 using funds from the Parents as TeachersRead MoreInflence of Parental Monitoring on Adolescent Decision Making9466 Words   |  38 Pagesinvolvement in their children’s education at home and at school in order to establish effective policies for family-school programs and practices. The findings challenged commonly held assumptions about the effects of social background on the levels and effectiveness of family-school partnerships. A number of research studies show that parental involvement in children’s learning activities positively influences their levels of achievement and motivation to learn (Epstein, 1992). Other studies confirm that familiesRead MoreLibrary Manage ment204752 Words   |  820 PagesCard Number: 2007007922 ISBN: 978–1–59158–408–7 978–1–59158–406–3 (pbk.) First published in 2007 Libraries Unlimited, 88 Post Road West, Westport, CT 06881 A Member of the Greenwood Publishing Group, Inc. www.lu.com Printed in the United States of America The paper used in this book complies with the Permanent Paper Standard issued by the National Information Standards Organization (Z39.48-1984). 10 9 8 7 6 5 4 3 2 1 To our grandchildren Annika, Jacob, Katherine, Madison, Magnus, and Molly Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesreproduced, with permission, in this textbook appear on the appropriate page within text. Copyright  © 2013, 2011, 2009, 2007, 2005 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopyingRead MoreOrganisational Theory230255 Words   |  922 Pages. Organization Theory Challenges and Perspectives John McAuley, Joanne Duberley and Phil Johnson . This book is, to my knowledge, the most comprehensive and reliable guide to organisational theory currently available. What is needed is a text that will give a good idea of the breadth and complexity of this important subject, and this is precisely what McAuley, Duberley and Johnson have provided. They have done some sterling service in bringing together the very diverse strands of workRead MoreBrand Building Blocks96400 Words   |  386 Pagesthan products because organizational associations such as innovation, leadership and trust are particularly relevant in endorsement context for ex. Nestea and Nescafe create associations with its mother brand Nestle and Mcchicken, Mcburgers, Mctikki, etc. from Mcdonald’s. Tata has 80 different companies operating in seven business sectors, which are endorsed under the mega-brand TATA. The sub-brands on the other hand stretches endorser brands that add associations, a brand personality or any other qualityRead MoreMetz Film Language a S emiotics of the Cinema PDF100902 Words   |  316 PagesChicago 60637  © 1974 by Oxford University Press, Inc. All rights reserved. English translation. Originally published 1974 Note on Translation  © 1991 by the University of Chicago University of Chicago Press edition 1991 Printed in the United States of America 09 08 07 6 7 8 9 10 Library of Congress Cataloging-in-Publication Data Metz, Christian. [Essais sur la signification au cinà ©ma. English] Film language: a semiotics of the cinema / Christian Metz: translated by Michael Taylor. p. cm. TranslationRead MoreReed Supermarket Case32354 Words   |  130 PagesAcknowledgements Publisher’s acknowledgements Abbreviations About the author xvi xxx xxxiv xxxvi xli xliv PART I THE DECISION WHETHER TO INTERNATIONALIZE 1 2 3 4 Global marketing in the ï ¬ rm Initiation of internationalization Internationalization theories Development of the ï ¬ rm’s international competitiveness Part I Case studies 3 5 49 71 103 146 PART II DECIDING WHICH MARKETS TO ENTER 5 6 7 8 Global marketing research The political and economic environment The sociocultural environment

International Marketing Marketing Mix

Question: As a marketing consultant for Nike Inc. you have been asked to recommend 2 international growth markets for it to enter in 2017/18. Growth markets should be countries or cities where there is currently no presence. Primary focus for market entry will be through physical store presence but you may recommend that online presence may be required to support this. You should prepare a report for the board of directors addressing your consultancy brief, this should include: An analysis of the macro and micro factors impacting on the sports retail market and the market recommendations An analysis of Nike Inc. internal business factors An evaluation of market potential, to include an identified shortlist of markets with potential. Then using a clear and identified screening criteria, select two recommended markets with clear justification as to why these markets have been selected. Recommended and justified market entry strategy to take Nike Inc. into each of these markets Recommended adaptations to Nikes marketing mix for the proposed markets, ensuring differences in culture and consumer behaviour are recognised in their marketing mix activity Answer: Introduction International Marketing or the international trading is a platform which provides the business with the new approaches and the perspectives. It plays a major role while contributing towards the revenue generation and improves the financial aspects too. The major contributors for the Nike are the North America, Western Europe, Central and Eastern Europe, Greater China, Japan and the other emerging markets. The report defined below is related to the discussion of international market of the Nike. It is essential to conduct the survey and analyze the actual scenario of the market, where the subsidies or the stores are about to open. In the report, two international cities or the countries are defined where Nike can implement its new venture in the year 2016-17. The report shown below covers the major sections like the research analysis and constructive analysis in which there are sub sections too (Nike Team, 2016). This report will be present in front of the CEO, so that the countries c an be finalized for setting up the retail store. To analyze the international market, the two countries which are selected are named as the UAE and the New Zealand (Soni, 2014). These are the countries which also require the retail stores, outlets and manufacturing unit at some of their locations. Research Analysis Before opening the stores or the retail outlets in the other countries, it is essential to go through the suitable studies and research related to the market. By this, the probability and the success of the product may also increase. Some of the major aspects involved in the research analysis are defined below: - Macro and Micro Economic Factors Macro and Micro factors are those which are essential to analyze before starting the business in any other country. These factors can become key to success and can also result to the cause of the problems. The Macro factors generally include the PEST analysis of the country, which is helpful in showing the suitable rules and regulations related to the country. PEST analysis for both the countries, the table is shown below: - PEST ANALYSIS UAE New Zealand Political The rules and regulations for trading are quite tough. The rules and policies are applicable. Economic The country possesses the strong economic background. So, for the sports outlet, no financial issues will happen. The economy of the country totally depends upon the agriculture. So, it is suggested that the outlet of Nike should be open after observing the demographic conditions. Social Socially, the country is very cooperative. The country involved in the CSR activities. Technology The technology is also considered as an additional factor, because to promote the retail store, technology is required. Technically, the country is sound but only in the major cities. Rural areas are still not connected. Environmental The manufacturing units have to place out of cities to prevent the environment. Due to the agriculture perspectives, the production should be secure and environment family. Legal The rules and the policies are tough. So, the legal authorization is must. The legal approval for the retail store and the manufacturing unit is mandatory. (Tick, 2013) After the Macro environmental factors, there are some micro environmental factors too which are creating the impact on the sales and the marketing of the Products. These factors are mainly controlled by the organization. The micro environmental factors affect the small sized, medium sized and the large sized companies in the different manner (Team, 2015). Some of the common Micro Environmental factors for the both the countries are shown below: - Micro environmental Factors UAE New Zealand Competitors Adidas Adidas Suppliers Due to the absence of the manufacturing unit, the shoes demanded by the customers are purchased by the vendors rather than the suppliers. The online sites and facilities are available. Some of the retail stores keep some of the pieces of shoes. But, for the authorized dealership, the Nike have to try hard. Customers Due to the strong economic background, the customers want to purchase the products. The teenagers the youngsters and the sports team of different games will definitely like the product. So, the product should be prepared according to the choice of the customers. Public The hope of the positive feedback from the customers. The hope of positive feedback from the customers. Workers Easily Available Have to search through recruitment Marketing Intermediaries Advertising, campaigning and Promotions Promotions and Advertising is the option. By assuming this analysis, it is clear that the establishment of the Nike retail store in the International market can only become easier when the store will follow all the norms and conditions related to both the countries (Elliman, 2013). Internal Business factors of Nike Due to the strong identification of the organization in the market, the internal business strategy and the internal business environment of the company is also very strong and well defined. There are various primary activities which help the organization maintain the unique identity in terms of the business. On an average, Nike possesses about 765 factories in 46 countries of the World. This shows the efficiency and the effectiveness of the inbound and outbound logistics of the company. To manage and maintain the self-identity and renowned brand name in the world, the Nike used its swoosh logo and the Just do it slogan also (Mai Nicholas Warmke, 2012). The service activities of the Nike are mainly conducted by the internal system of the organization and for the other activities, the organization may use the outsourcing. To handle such a large business, technical aspects are also taken into consideration (Lindblad, 2011). Identification of Challenges While doing the business or launching the new stores, the company (i.e. Nike) has to face the challenges which relate to the customers, the maintenance of the stores, the policies related to the campaigning advertising and many more aspects. For this, the company has to maintain the potential in the international market to perform well. To identify the potential or the market demand, it is essential to collect the data from the customers (Lazazzera, 2014). The mode of data collection may be survey, personal interviews and many other aspects. By this, the product strategy for the international market can be easily planned. For evaluating the potential, the sales analysis of the product, market analysis reports and the other essential reports can be analyzed, so that the actual potential of the market can be determined (Germano, 2013). Justification of the Market As it is clear in the paragraph above that the UAE and New Zealand are selected for introducing the products of the Nike. The reason behind selecting the market will be that there is no manufacturing unit of the company established in these countries and the demand is also rising continuously of these products. To increase the sale of the product in the market and to provide the customers with the various options, these markets are selected. New Zealand generally supports various sports and the economic level of the UAE is very well-defined, so in both the markets, the chances of growth of the product is very high and the customers can easily purchase the products too. Constructive Analysis In this phase, the market entry strategy and the marketing mix related to the company will be defined. By the help of this, the promotion of the company can become possible. Market entry strategy A market entry strategy is the process which is considered as the direct entry of the product in the market, according to the demand of the customer or the country. When any company tries to enter into the overseas market, various growth options are provided to them. Though the market strategy possesses the common methods, but these methods are modified according to the location of the country and the requirement of the customers. To identify the common type of market entry strategies follow the Appendix 1. As it deals with the sports shop and wants to establish the physical store in the UAE, so it is essential to decide the market entry strategy according to the requirement of the country. The most appropriate market entry strategy which provides the growth options in the UAE are the Licensing, Contracting, Merger and Acquisition, Fully owned manufacturing facilities and sometimes exporting also suits the country. After analyzing the key factors related to the Macro and Micro economics, it is identified that according to the investment point of view, the country can support the new venture very easily and by this, the business will get the definite promotion. For an example, in the Gulf countries, mainly in UAE, the females mainly like the high heels and the kids teenagers mainly like the sports shoes. Due to the improvement in the standards of the sports and various games, the sportsperson or the athletes also want some different types of shoes. This increases the demand of the brand ed retail shoes in the market. So, the Nike planned to open the retail store in the UAE. For licensing, the company has to deal with the government and the regulation authorities. Whereas for the manufacturing units, the company can purchase the location and manufacture the most demanded products. For Contracting the Mergers and the acquisition, the shoe company can tie up with the other branded stores or can also sign the treaty with different domain brands (For e.g. sports clothes making company, sports accessories making company). In comparison to the UAE, the New Zealand possesses the slightly different strategy. As the rural areas are mainly focused towards the agriculture, so the location of the store should be decided in such a way so that the possibilities of growth will increase. The most suitable market entry methods according to the New Zealand are the Franchising, contract manufacturing, Joint Venturing and Exporting. Exporting is successful, because it provides only those products which are in demand, but simultaneously with the increase in demands the requirement of the store is also required. Contract manufacturing and the Joint Venturing is also considered as an option in which the chances of product selling increases. The other organizations can easily invest in the contract manufacturing and by venturing, the customers can easily become profitable. Marketing Mix Marketing Mix is the process which is mainly defined for building the suitable identity of the product in the market. The concept of Marketing Mix was firstly defined by the Kotler. Marketing mix mainly consists of the 4Ps namely the promotion, price, place and product. The extended version of the 4 P is the 7 P in which the 3 more factors will be added .They are the people, processes and physical Evidence. The marketing mix plays a major role in the success of the product in the international as well as the local market. To identify the 4 PS in the diagrammatic form see Appendix 2 (Bennett, Coleman Co. Ltd, 2015). In the UAE, there are various sports clubs available which may be helpful in promoting the suitable accessories related to the sports. Some of the common names of the sport clubs are the Al Nasr, Dubai Club for special sports, Hatta club and many more. The first step of the Nike to maintain the marketing mix is the involvement of the Company in the activities related to these sports clubs (Nahyan, et al., 2012). For product, the organizations do not have to make the tough efforts, because due to the brand image all the customers want to purchase their product. For promotion and advertising, the company can support the event and provide the gift hampers. By the help of this, the customers get attracted towards the offers provided by the company. For pricing, the company has to plan the nominal prices, so that it becomes easier for the customers to purchase the products. For better result, the categorization of the size may be done so that the customers can find out their choice easily . For selecting the place to open the store, the Nike can easily get the suitable location, but it would be preferable if the store will open in the Malls or heavily crowded areas. The people also contribute in purchasing the products and due to the advance economic infrastructure, the demands are very high. The marketing strategy also follows various processes to promote the product. In the UAE also, various market processes are followed by the Nike. The brochures, price-list and the product appearance are included in the Physical Appearance. It can be distributed in the printed form to the customers, so that the customers can purchase the products easily.(Team, 2010). Though, Nike already adapts various methods to promote the products. The most common methods are the agreements of the sponsorship with the celebrities and the athletes, support through the college and school students who are interested in the athletics. But, every country possesses the different policies and rules and regulations, so it is essential to identify them (kasi, 2011). Similarly, with New Zealand to manage the marketing mix, the company has to plan various aspects. As the product has already got a strong brand image, so there is no requirement to introduce the product in any of the markets. In the market in New Zealand, the company has to introduce the nominal rate products with good feedback so that the customers can purchase it easily. Its not possible for the customers to purchase the product with high prices. If the product may be divided into category of school going kids, teenagers and college going students, working professionals and many more then the price can be defined easily and the promotion of the product can also become easier. To promote the product, various hoardings, advertisements and communication through the radio can be done. The other mode of publicity can also be used like promoting the sports events, schools and universities event, so that the kids and students get attracted toward the product and the retail stores gets the publicity. For locating the stores, it is essential to select the location according to the demographic conditions of the country (Hanssens, et al., 2005). The most prominent locations should be selected to open the retail store, so that it can become the center of attraction and various customers purchase the products from the store. The people of New Zealand are generally middle class to high class, so the product can only be launched according to the requirement of the customers. The different processes used in the form of the products services are also provided to the customers. Finally, for the physi cal evidences, the promotional coupons or the cash back coupons are provided to the customers, so that they can build the trust on the people. Role of Models in Marketing The models related to the marketing are helpful in defining the different marketing strategy and the methods by which it becomes easier for the organization to enter into the global or international market. Some of the common models are the value chain and discipline model, SKEPTIC Model, Life Cycle Model and many other models (ecdcus Team, 2015). These models directly or indirectly help in defining the suitable platform for the new business in the country or the city. The value chain and the discipline model will be helpful in defining the actual value of the product in the market. Whereas, the life cycle model will define the strategies related to the market from the very beginning till the end (Kerlinger, 1994). Conclusion The market strategy and the future perspectives related to the Nike are already provided above. It is essential to make the suitable marketing strategy to enter in the overseas or the international market. But simultaneously, it is recommended that the pre-preparation and the gathering of the information related to the international market are very essential. The surveys and the market reports also add as an additional feature for the information related to the market. This will definitely contribute in the success of the product in the international market. Bibliography Bennett, Coleman Co. Ltd, 2015. Definition of 'Marketing Mix'. Marketing Mix. ecdcus Team, 2015. Basic Overview of Various Strategic Planning Models, s.l.: ecdcus. Elliman, H., 2013. The Macro Micro elements of Nike. The Macro Micro elements, 12 October. Germano, S., 2013. Nikes Challenge: Staying Ahead of the Pack. Nikes Challenge, 20 September. Hanssens, D. M., Peter S. H. Leeflang Dick R. Wittink, 2005. Market response models and marketing practice, s.l.: John Wiley Sons, Ltd.. kasi, 2011. Marketing Plan of Nike. Marketing Plan of Nike. Kerlinger, F., 1994. The Role Of Marketing Research. s.l.:s.n. Lazazzera, R., 2014. How To Evaluate Market Demand For Your New Product Idea. Market Demand For Your New Product Idea , March. Lindblad, M., 2011. Internal External Factors That Affect an Organization. Internal External Factors. Mai, B. Nicholas Warmke, 2012. Comparing approaches to compiling macro and micro productivity measures using Statistics New Zealand data, Palmerston North, New Zealand: Crown. Nahyan, H. S. K. B. Z. A., H.H. Sheikh Mohammad Bin Rashid Al Maktoum H.H. Sheikh Hamdan Bin Mohammad, 2012. Dubai Sports Council Marketing Manual for Dubai Clubs, s.l.: dubaisportscouncil. Nike Team, 2016. Global Manufacturing. [Online] Available at: https://manufacturingmap.nikeinc.com/ Soni, P., 2014. NIKEs Global Markets: Top Revenue Earners. Revenue analysis for NIKE by geographical segment, December. Team, M., 2010. Marketing Mix of Nike. Marketing Mix, 06 December. Team, U., 2015. Effect Of Macro Environmental And Micro Environmental Marketing. Macro Environmental And Micro Environmental Marketing , 23 March. Tick, N., 2013. Macro and Micro Factors. Macro and Micro Factors , 01 March.

Temple University Business Plan Essay Example

Temple University Business Plan Essay The Temple Consultants designed the Virtual Insurance Procurement Portal (IPP or PIP Portal) to align the brokerage model with evolving technology to address these pressing issues. The PIP Portal is an online resource planning tool that automates the overage procurement process, facilitates communications, increases transparency, and serves as a consolidated information source. The IPP will feature two separate, customizable interfaces for the broker and the client to suit each users needs. Figure 1: PEST Stable Social North American Insurance Industry 2012-present Political Demand increased transparency Non face-to-face communications Economic Industry consolidation Disintermediation through technology Technological Technological ubiquity and mobility Market Analysis In order to adapt to the political, economic, sociological, and technological rends affecting the insurance brokerage industry, brokers must redefine their current business model. The future brokerage model allows brokers to fully demonstrate the true value of their supplier, problem solver, innovator, and partner functions to clients. If clients only recognize the value of the brokers supplier function, industry competition will increasingly be based on price. Strategic changes must correspond to current insurance brokerage industry trends, which can be identified with a PEST framework (Figure 1). Political There are no new political trends affecting the insurance brokerage industry today. Despite the stable political environment, brokers must vigilantly ensure that all business practices uphold all federal and statutory regulations. The PIP Portal code will incorporate safety nets to ensure users do not violate any regulatory requirements. Industry consolidation and disintermediation through technology are the main economic trends affecting the insurance brokerage field today. Large brokerages expand and secure market share primarily by merging and acquiring smaller competitors. Increased consolidation is concentrating and intensifying industry rivalry. Disintermediation through technology is encouraging clients with simpler risk management needs to seek inferior broker substitutes. Most clients with simple risk management needs already find it hard justifying investments towards broker services and building relationships with brokers. We will write a custom essay sample on Temple University Business Plan specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Temple University Business Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Temple University Business Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer These economic trends are challenging the brokers role in the insurance procurement transaction. Social Entities spend less time socializing face-to-face and prefer to socialize through technology-enabled media. Customers and employees are becoming more accustomed to communicating through technology than through face-to-face tenting or over the phone. Brokers that do not embrace technology to facilitate the broker-client relationship risk being pushed out. Technology is continually affecting the way com pansies conduct operations. Businesses have already adapted significantly to align strategy with new technologies. As technology continues to evolve, companies need to further align strategy with the evolution of technology in order to remain competitive. 3 Our proposed brokerage model was developed to help brokers overcome the various competitive forces affecting the industry and challenging the brokers role as risk advisor. These forces are driven by the trends identified in the PEST evaluation and analyzed under a Porters Five Forces framework (Figure 2). Figure 2: Porters Five Forces Insurance Brokerage Industry Force industry Rivalry Intensity Very Strong Threat of Weak New Entrants Buyer Power Moderate to Strong Supplier Power Us busiest Explanation C] Leading industry competitors (201 3): Marsh, Non, Willis, and Arthur J. Gallagher C] Disintermediation through technology CLC Clients cannot perceive true value C] Threat of strong price competition 0 Low to moderate buyer switching costs CLC Response from powerful incumbents L] Relationship-driven industry C] Access to suppliers I. E. Arises C] Buyers need insurance and risk management solutions C] Small clients have simpler needs, but are price sensitive D Large clients need individualized solutions, and have high bargaining power C] Relationship-driven customer switching costs C] Difficulty realizing true value CLC Control policy form design C] Control premiums 0 Intense competition among carriers C] Direct marketing 0 Alternative Risk Solutions Industry Rivalry The United States insurance brokerage industry is highly competitive. Marsh, Non, Willis, and Arthur J. Gallagher are the strongest commercial brokerage competitors. The industry has undergone a long-standing trend of consolidation as larger brokerages acquire smaller competitors. Disintermediation is becoming increasingly apparent as more clients, 4 particularly those with simpler needs, are severing broker relationships and relying on technology to develop their own, cost-effective risk management programs. Though, clients recognize the value of the brokers supplier function, many clients fail to realize the true value of the brokers problem solver function. Because switching costs are relatively low, clients can easily rancher to another brokerage that clients believe is capable of providing them the best coverage at the best price. Brokers who fail to address the consolidation, disintermediation, and value non-recognition trends threatening the industry will succumb to pressures stemming from increased rivalry. New entrants pose little threat to the US brokerage industry. Though, it is relatively easy to start an insurance brokerage firm, new entrants face hostile responses from industry incumbents. To build a book of business, new entrants must convince potential clients to dissolve pre-existing broker-client relationships. To provide clients the right products at the right price, new entrants must also establish strong broker-carrier relationships. The chosen brokers relationship with carriers, will largely influence the clients risk management program. Built on trust, this relationship-driven industry has high entry barriers lessening the threat new entrants pose to established brokers. Buyers Commercial insurance brokers face moderate forces from large clients and strong forces from small clients. Small clients are those with simpler risk management needs and large clients generally have more complex portfolios. Large clients exert moderate buyer power on brokers because large clients cannot easily find substitutes to their brokers problem solver and partner functions. However, large clients have a higher switching costs compared to small clients 5 because it takes time to rebuild relationships, trust, and understanding with a new broker. Small clients exert strong buyer power on brokers because traditionally, small clients do not avail broker services and have a harder time realizing the true value brokers provide. Small clients can easily access inferior broker alternatives and are more price sensitive. However, buyers relinquish some power since all clients need a means of risk transfer. Buyer power is weakened when considering brokers can leverage relationships with carriers to provide clients with better coverage. The commercial brokerage industry is heavily relationship-driven, wherein most clients tend to remain loyal to their broker. The primary factor disrupting existing broker-client relationships is severe pressure for cost reduction. Overall, buyer power is increasing more clients fail to recognize the true value brokers provide and consider alternative solutions to manage risk. Suppliers Suppliers have considerable strength in the LOS brokerage industry. Insurance carriers largely derive power from control over capacity, policy design, and ability to accept or decline a risk. Without broker-carrier understanding brokers are incapable of adequately serving clients. Strong supplier power is also driven by intense competition among the carriers themselves. However, since carriers compete to ensure that their products are brokers first choice recommendation, supplier power slightly diminishes. Overall, suppliers exert great strength over the commercial brokerage industry. Insurance brokers face a weak to moderate level of threat from substitutes because generally clients are most comfortable entrusting experts with their risk management, consulting, and procurement needs. However, disintermediation through technology and increased 6 availability of alternative risk solutions are jeopardizing the brokers role. Currently, substitutes still pose little threat to the industry. If clients continue underestimate the true value brokers provide, the threat of substitutes will strengthen and exert increased competitive pressure on the commercial brokerage industry. The Virtual Insurance Procurement Portal Technology Integration The Virtual Insurance Procurement Portal (PIP Portal or IPP) is a resource planning system that automates the coverage procurement process, facilitates communication, and provides a cohesive, organized, center of information for enhanced client management. The portal will integrate seamlessly with Windows and MAC operating systems and will be available in standard, touch, and mobile options. Because the IPP tool is designed to enrich the borderline relationship, it must be portable and provide constant access to client-related material. Due to the highly sensitive nature of client information, the IPP will employ state-of-the-art security encryption to ensure account integrity is always protected. Interface The interface will have an intuitive, visually appealing, tiled interface. Each of the tiles is customize able and will provide quicklime to selected information such as policies, interaction logs, chat, conferencing, client preferences, loss history, and industry benchmarking data. The platform will leverage a licensing agreement with Google data analytics to provide superior search capability within client accounts. As an example, the broker will be able to err policy limits, and the portal will return, the per-occurrence and aggregate limits of each policy as well 7 as any deductibles and exclusions. In the event of a loss, the broker will be able to best assist the client regardless of either users location or time. Users can set preferences within each client profile, so they will receive industry- specific news from insurance publications such as Advised and Business Insurance. This will ensure clients are consistently up-to-date on the broad issues affecting clients. Brokers will be able to directly interface with the carriers through the portal or Reps, and carriers will be able to directly upload policy deliverables into the portal. The portal will be able to Scan and quickly return key information, such as rates and exclusions, to the brokers. From the clients perspective, the portal will also have an intuitive, tiled approach, and work similarly to the brokers version. However, certain information, such as internal procedures will be excluded from the clients view. With all marketing and Reps results stored in the application, this will eliminate the administrative burden of preparing transparencies, as made requisite by the 2004 Spirits investigate. Storage and Maintenance The PIP Portal will include 24/7 customer service to detect and repair bug issues, and will make use of site management to ensure that all applications are consistently fully operational. Data storage will be securely encrypted and will be outsourced by a cud storage firm. This platform will be downloaded online, and will not require any hardware or packaged software. The platform will integrate with legacy information and underwriting systems as well the Microsoft suite. This will allow for steady assimilation to the product and will enable brokers to employ the most optimal mix of resources. Financial Market Entry We propose that the IPP be developed in-house, by a large brokerage firm. Due to lack of proof of concept at this stage, it may be difficult to find venture capital. Evidence supporting proof of concept will come from beta testing. Following development, the brokerage firm will have ownership of the PIP Portal. Business Model Our estimates indicate that about $1 will be required to develop a functioning prototype. During beta testing, the brokerage will partner in capital formation, which will enable developers to bring the software to optimal functionality and ensure that the software is capable of large-scale use. The portal is designed to syntactically align with the broker process and become inextricable from placement and client-servicing processes. During the three year battening phase, market share will be low at approximately half a percent. This period will allow brokers, partner carriers, and clients to collaborate and ensure that the tool provides maximum utility and enhances the brokers value-proposition. Upon completion of the beta phase, the brokerage firm will garner significant competitive advantage through full integration of legacy systems in place. Benefits and Cost Savings From a cost and benefit perspective, PIP Portal will increase process efficiencies in placement and servicing drastically reduce transaction costs, add value, and increase clients willingness to pay. We believe that IPP will provide savings for the broker by reducing the 9 number of staff needed to properly service an account and providing tools to assist the client as effectively as possible. The IPP solution will reduce administrative costs, increase efficiency, and provide savings on transaction costs. This does not necessitate a direct monetary discount for clients, but it ill provide greater utility and competitive advantage by increasing value relative to premium paid. Further proof of concept will provide greater clarity on the amount Of savings and the increase in productivity that will result from implementation of the PIP Portal. Financial Analysis By interviewing Bill Mortar, an adjunct professor at Temple University and an IT professional with knowledge in software development, our team estimated development costs for the IPP. The portal will need to be developed in phases. We designed a four-phase implementation process with varying development time and costs. Phase is currently underway and primarily involves researching design functionality and capability. Phases II through IV will build proof of concept that the PIP Portal must establish prior to implementation. The table below shows a breakdown of the four phases and major tasks that must be achieved in each phase. Phase I (6 months) Setting the business requirements Functionality and navigation considerations Screen mock-ups Total Cost Phase I Cost $50,000 Phase II (6 months) Translating business requirements Database structure Detailed software design and documentation Total cost of Phase II 150,000 10 Phase Ill (12 months) Coding Portal testing Bug tracking Total Cost of Phase Ill $700,000 Phase IV (12 months) Beta version testing Further development Maintenance Considerations Total Cost of Phase IV $1 75,000 Estimated Total Time Estimated Total Cost 36 months The team estimated the total time for development and testing to be 36 months at a cost Of $1 We have estimated the amount of value the PIP Portal could provide to a brokerage firm by conducting a net present value (NIP) analysis. According to Hoovers, the insurance agency and brokerage industry in the United States cords approximately 100 billion in revenue annually, and is expected to experience medium growth over the next 1 2 to 24 months. We decided a 5% growth rate is a reasonable assumption based on Hoovers data. We used very conservative numbers to estimate the extent of additional market share a brokerage firm could capture after implementation. Our assumptions is that a firm could capture an extra . 5% of industry revenue in the first year after the three year beta phase and is adjusted up to 3% at year five.

Carteret County the Original Crystal Coast

Carteret County the Original Crystal Coast Carteret County is a coastal county that lies at the southeast point of North Carolina. The county is known for its historic sites and its local tourism and fishing industries. While many people visit this county each year few have fully explored its vast resources or any thing this county has to offer. Because of the amount of public accessible beaches few tourist venture inland to further gain insight about the historical values of this rich county. Waterways run through the county which historically provided transportation of goods and services inland. Now bridges and roads take role as the main transportation lines. Because this county is among the oldest in the state, county history dates back to 1722, when the currency was pounds and shillings. To further investigate the history of this county and understand the counties relevance several aspects will be discussed: geographic location, forest resources, major industries, historically important or interesting people, and the ori gin of the cultural make-up of this county.Locator Map of Carteret County, North Carolina, Un...Geographic LocationCarteret County is located directly on the east coast of N.C. and is surrounded mostly by water on the east and southern coast. The county is connected to Craven County to the North and Jones and Onslow to the West. The county is roughly 520 square miles of land and 820 square miles of water. Most of the soil on this land is split between several different types of sands and loams; this is so because much of the land is considered swampland or marshland. The general landscape is flat giving rise to the name “the coastal plain”. Many rivers flow up from the sounds and bays that surround half of this county, these played an important part in the development of this county which will be discussed in depth later. The main rivers are...

Capital One Essay Example | Topics and Well Written Essays - 1000 words

Capital One - Essay Example The external environment can be analyzed by using various tools like that of PEST analysis. The PEST analysis stands for Political factors, Economical factors, Social factors and Technological factors. The analysis of Capital One can be undermined as below: Political factors – The markets in which the company was operational did not have much political disturbances and therefore it could be said that the company experienced conducive political factors for its new strategy on acquisition. Economic factors – This was undoubtedly the most vital aspect for a company operating in the domain of financial services and products. The economic slowdown and the global meltdown really hampered the growth of the company. The financial performance of the company worsened on year – to – year basis even after following the strategy at an aggressive way. The faith of the general public upon the financial system was disturbed as one after the other too – big – to – fail companies became bankrupt. Social – Capital One had considerable social acceptance and that proved beneficial for the company to continue the business even in the trying times of financial slowdown. The company had taken number of efforts and initiatives that contributed towards the community development and corporate social responsibility and those have paved ways for the sustainable growth of the company. Technological factors – The company has been observed to be technologically sound and it was found that that Capital One offered best of the attributes based on the technological developments. It could be said that the research and development in the technological segment paid well as the environment is continuously changing. In spite of having an aggressive policy based upon acquisition, it could be said that Capital One Financial Corporation did not had a great year. Though the reasons were primarily external, like that of the global meltdown and economic slowdown, yet