Final Exam - Marketing Audit Research Paper Example | Topics and Well Written Essays - 1000 words

Final Exam - Marketing Audit - Research writing ExampleThe lodge revolutionized the concept of computing by introducing iPhone, iTune, and iPods to customers. 2.0 Answer 1 My impression about the company before visiting orchard apple trees stash away was dependent on various factors like intersection point quality, state of art technology they offer. I am impressed with the Stylish increase line much(prenominal) as iPhone, iPad and iTune offered by the company. Before visiting the store I thought of purchasing stylish result like iPhone from the store. 3.0 Answer 2 My impression about the company has changed after visiting their store. I am amazed with the staff fashion and their gross revenue service. I am in like manner impressed with the banners and designs they use (part of sales promotion) to attracts customer. Before visiting the store I was only thinking about their product quality simply now I believe Apple has achieved market leadership due to their customer friend ly behavior and superior sales service. Sales person of the company helped me to understand unique benefits of iPhone 5 (product I am planning to purchase). Sales person told me that iPhone 5 is 20% lighter, 18% thinner than previous iPhone models. I am rede their staffs to visit Apples facebook page in order to join their community. Community rank and file will help me to get latest news and updates of from Apple. Overall impression about the company has changed from safe to excellent after visiting Apples store. ... Staffs of the shop gave me highest priority when I visited their store. They also advised me to contact immediately for any kind of product related problems. I left the shop with a big smile complemented with satisfaction. 5.0 Answer 4 I have observed that management style of Apple has motivated the retail store to present their product in innovative manners. During product presentation staffs were attempt to discuss minute details with customers. I have also obser ved that management of the retail store gives importance on creating systematic operational structure. Staffs have treated me with utmost importance and during my stay in the shop I have not observed any kind of chaos or reasonless behavior from the staffs. Each of the staff is well trained and knows very well how to handle customers. I am impressed with the systematic management functions of Apple store. 6.0 Answer 5 Sales staff of the store helped me to demand right iPhone model suiting in accordance to product specification I mentioned to them. I purchased the product after hour long discussion with the staff of the store about various application of iPhone. I have also visited other parts of the store to go through various items like iPod, iTV and iTune offered by the company and each of the time I was welcomed by warm smile by staffs. Staffs of the store also helped me to understand various customer trueness schemes offered by the company and gave me advised to select right loyalty program in accordance to my personality. I have thoroughly experienced the buying process during my conk visit to Apple store (Noh, 2008, p. 14). 7.0 Answer 6 I have registered to membership program intentional by Apple stores for their customers. I have purchased